Friday, September 05, 2008

What do YOU want from your realtor?

In the study by J.D. Power and Associates (the first one done by this company), home buyers and home sellers were asked to rate their satisfaction based on three aspects of the real estate transaction - the agent, the office and the services.

According to the results, J.D. Power states "The study finds that despite the popularity of home-buying and -selling resources on the Internet, real estate agents are key to customer satisfaction with real estate companies. A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a Web site listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing. However, the agent factor carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers"

Read more in the J.D. Power and Associates press release here: J.D. Power and Associates 2008 Home Buyer/Seller StudySM

It's an interesting study, but we wonder if smaller/other companies might be disappointed that they were not included in the survey, as it is not clear from the J.D. Power press release which companies were included. On the "Customer Satisfaction Index Ranking" graphs, only larger companies are listed.

At least, that's our opinion.

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