Friday, January 07, 2005

2004 Survey of California Home Sellers

The California Association of Realtors Survey key findings include "The percentage of sellers who used the Internet as a significant part of the home selling process nearly quadrupled from 12 percent in 2003 to 47 percent in 2004, and is fast approaching the 56 percent usage rate by homebuyers."

Wow! We would have to agree, as the readership of our real estate blog has grown significantly in 2004.

The Survey goes on to state "While use of the Internet was up, most found that the information they received from the Internet was less useful than the information they received from their agent."

We can see that home buyers and home sellers are finding that the internet is a valuable tool in gaining information, certain aspects of buying or selling can only be done on a personal level. Marketing strategies, pricing, staging, etc. are unique to each property while matching a buyer to a property is also an art.

To read the article online, go here.

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